Physical Programme
MAP Cohort 3
Flagship 6-day clinic business accelerator untuk finance, marketing, sales, operations, HR, leadership dan implementation.
Top Management Alignment · Jul–Dec 2026
Mafar Academy Strategic Programme Roadmap
Empat programme utama yang menggabungkan physical business transformation, community webinar, internal culture content dan clinical education untuk membina audience, authority, trust dan revenue secara tersusun.
Live Webinar
Doktor Tanya, MAFAR Jawab
Value-led webinar yang menjawab isu sebenar doktor dan menyalurkan high-intent participants melalui 1-to-1 consultation sebagai conversion pathway ke MAP Cohort 3.
Digital Content Series
About Culture
Talking-head discussion bersama staff mengenai mental model, leadership behaviour dan MAFAR culture.
Clinical Webinar
CME Clinical
Expert-led clinical learning, interactive case discussion dan CPD attendance workflow.
Strategic Portfolio Logic
Empat programme, satu growth ecosystem.
Setiap programme memainkan peranan yang berbeza tetapi saling menguatkan dari visibility dan engagement sehingga professional trust dan high-value transformation.
About Culture
Membina visible culture narrative, leadership alignment dan reusable digital content bersama team.
Doktor Tanya
Mengumpul isu sebenar, membina trust dan menukar high-intent interest kepada 1-to-1 consultation yang dikualifikasikan ke arah MAP Cohort 3.
CME Clinical
Mengukuhkan clinical credibility melalui expert-led education, case discussion dan CPD process.
MAP Cohort 3
Menukar trust dan readiness kepada structured business implementation untuk clinic owners.
Management takeaway:
Programmes ini tidak bergerak sebagai silo — audience, insight, proof dan authority perlu dikongsi di bawah satu Academy operating rhythm.
Master Timeline
July planning → December consolidation.
Desktop menggunakan master matrix untuk melihat overlap workload. Di mobile, roadmap bertukar kepada aliran bulan demi bulan secara menegak supaya tiada scroll ke kanan.
Programme
July
August
September
October
November
December
MAP Cohort 3Physical accelerator
Programme structure, venue and commercial planning finalisation
URGENT: activate direct landing page → 1-to-1 consult funnel
Asnawi prioritises MAP while still hybrid at Mafar Partner
Asnawi prioritises MAP while still hybrid at Mafar Partner
Full marketing + optimisation · GM + Digital Marketer focus
First milestone: 20 companies · Ops Coordinator starts
First milestone: 20 companies · Ops Coordinator starts
Final closing + onboarding · Ops coordination
Block 1: 28–29 Oct
Block 1: 28–29 Oct
Block 2 & 3
11–12, 25–26 Nov
11–12, 25–26 Nov
Post-support coordination, implementation follow-up and proof assets
Doktor TanyaCommunity webinar → MAP funnel
Pilot setup, question form, speaker matching and 1-to-1 consultation funnel
Series in progress: 7 Aug Marketing completed (1 consult form)
14 Aug TBC · 20 Aug Sales · 28 Aug Operation
14 Aug TBC · 20 Aug Sales · 28 Aug Operation
Repeat series + 1-to-1 consult → MAP qualification
Dates TBC
Dates TBC
Follow-up content + qualified MAP nurture
Community nurture + MAP pipeline follow-up
Series review + conversion analysis + next-cycle planning
About CultureDigital content
Monthly cycle setup: topic, staff and recording guide
Record → edit → post
Monthly cycle
Monthly cycle
Record → edit → post
Repeat cycle
Repeat cycle
Record → edit → post
Repeat cycle
Repeat cycle
Record → edit → post
Repeat cycle
Repeat cycle
Record → edit → post
Repeat cycle
Repeat cycle
CME ClinicalClinical webinar
T−6 to T−5 setup: topic, speaker, poster, learning outcomes + CPD submission
21 Aug CME · 14 Aug SALAM discussion · CME 2027 planning
H2 review · sponsorship · audience report
H2 review · sponsorship · audience report
10 Sep CME · 1.00–2.00pm
Expected Sunway physical CME discussion · monthly reporting
Expected Sunway physical CME discussion · monthly reporting
CME date pending · speaker confirmed
BLS + AED physical pilot (2nd week) · monthly reporting
BLS + AED physical pilot (2nd week) · monthly reporting
Expected CME with Sunway · pending confirmation
H2 review · sponsorship · audience report
H2 review · sponsorship · audience report
Expected CME with Sunway · pending confirmation
Paediatric Life Support + Sunathon pilot · H2 closeout
Paediatric Life Support + Sunathon pilot · H2 closeout
01
JulyPlanning & setup
MAP Cohort 3
Finalise programme structure, venue and commercial planning.
Doktor Tanya
Pilot setup, anonymous form, question bank and panel matching.
About Culture
Set monthly topic, staff selection and recording guide.
CME Clinical
T−6 to T−5 setup: topic, speaker, poster, learning outcomes and CPD submission.
02
AugustFirst activation
MAP Cohort 3
Urgent: activate direct landing page → 1-to-1 consult funnel. Asnawi prioritises MAP in August while still hybrid at Mafar Partner.
Doktor Tanya
Series in progress: 7 Aug Marketing completed with 1 clinic submitting the 1-to-1 consult form; 14 Aug topic TBC; 20 Aug Sales; 28 Aug Operation.
About Culture
Record → edit → post within the same month.
CME Clinical
21 Aug CME, 14 Aug SALAM Hospital Shah Alam discussion, CME 2027 planning meeting, H2 review, sponsorship and audience reporting.
03
SeptemberConversion & repeat cycle
MAP Cohort 3
Full marketing + optimisation by GM and Digital Marketer. First milestone: 20 companies. Ops Coordinator starts; Asnawi shifts to Mafar Academy marketing focus.
Doktor Tanya
Repeat webinar series. 1-to-1 consultation leads are qualified and channelled toward MAP. September dates TBC.
About Culture
Repeat monthly record → edit → post cycle.
CME Clinical
10 Sep CME, 1.00pm–2.00pm. Expected discussion with Sunway for physical CME + monthly reporting.
04
OctoberPhysical execution begins
MAP Cohort 3
Final closing, participant onboarding and minimal event operations. Block 1: 28–29 October.
Doktor Tanya
Follow-up content, validated topic repurpose and qualified MAP nurture.
About Culture
Repeat monthly record → edit → post cycle.
CME Clinical
Online CME date pending, speaker confirmed. BLS + AED physical pilot tentatively 2nd week October + monthly reporting.
05
NovemberCore delivery
MAP Cohort 3
Block 2 and 3 on 11–12 and 25–26 November.
Doktor Tanya
Community nurture, question-bank development and MAP pipeline follow-up.
About Culture
Repeat monthly record → edit → post cycle.
CME Clinical
Expected CME with Sunway, pending confirmation. Continue H2 review, sponsorship and audience reporting.
06
DecemberConsolidation & review
MAP Cohort 3
Post-support coordination, implementation follow-up, postmortem and proof assets.
Doktor Tanya
Series review, MAP conversion analysis and next-cycle planning.
About Culture
Repeat monthly record → edit → post cycle.
CME Clinical
Expected CME with Sunway, pending confirmation. Paediatric Life Support + Sunathon physical pilot tentatively in December + H2 closeout.
Physical programme
Community webinar
Digital content
Clinical webinar
Follow-up / nurture
July Execution Challenge
Before the four-programme roadmap, two July initiatives did not proceed.
July exposed execution constraints that now inform how MAFAR Academy structures programme ownership, lead time, format and demand validation before launch.
Workshop Meta Ads for Clinic
The planned physical workshop was not executed in July.
Main factorInsufficient manpower / execution team to drive the programme.
Coffee Session with Mohamad Izwan
The format was changed at the last minute from workshop to coffee session so that a July programme could still be attempted.
Main factorsLast-minute format change, physical-only format, paid entry and limited marketing runway contributed to no participant turnout.
Management Drill-Down
Klik ikon + untuk lihat butiran setiap program.
Setiap program mengandungi overview, execution flow, timeline dan perkara penting untuk management review. Hanya satu program dibuka pada satu masa.
01 MAP Cohort 3 Flagship physical business accelerator · October–November 2026
Programme LeadMohamad Izwan
VenueBangi Avenue Convention Centre
Format6 physical days + 1-year platform
Official Hours9.00am–6.00pm · Reg 8.30am
Strategic Purpose
Manage Cohort 3 as a revenue and implementation programme — bukan sekadar seminar. Programme perlu menghasilkan participant progress, stronger proof dan post-programme value.
Target Audience
- Doctors dan clinic owners yang mahu menyusun company sebelum scale.
- Ada patient flow tetapi cashflow, team, SOP dan operations belum stabil.
- Owner masih menjadi bottleneck dalam business.
Core Learning Scope
- Finance & cashflow discipline
- Marketing, branding & patient acquisition
- Sales, team, HR, SOP & operations
- Leadership, stock management, Panel & TPA foundations
Participant Value
- 6-day physical programme for 2 pax/company
- 100+ hours learning content and implementation resources
- 1-year online platform and community support
- 3 meals included per programme day
Finalised programme dates: 28–29 October, 11–12 November and 25–26 November 2026. Registration starts 8.30am; official programme time is 9.00am–6.00pm at Bangi Avenue Convention Centre. Slot 5.00pm–6.00pm is reserved for practical activity, case discussion, workshop completion or guided implementation.
DAY 0128 Oct 2026
Human Resources
Trainer: Ashraf Idris
- Introduction to Human Resources
- Selection & Recruitment
- Compensation & Benefit
- Training & Development
- Employment Act 1955 & Employer Handbook
DAY 0229 Oct 2026
Financial Mastery
Trainer: Ashraf Idris
- Financial Foundation & Mindset
- Klinik Profit Engine Framework
- Cashflow Strategy & Financial Discipline
- Finance Growth Playbook
DAY 0311 Nov 2026
Marketing for Clinics
Trainer: Syazwan Hazim
- Brand Positioning & BPSOA
- Online and offline marketing channels
- Clinic marketing funnel & patient avatar
- FAB mapping & marketing angle
- Annual strategic plan & content calendar
DAY 0412 Nov 2026
Sales Conversion
Trainer: Ilal Arzman · Client Success Manager, MAFAR Group
- Clinic sales closing strategies
- Sales 101: Framework, System & Script
- Sales Formula
- The Must-Know Conversion Metrics
- Practical sales playbook execution
DAY 0525 Nov 2026
Panel, TPA & Stock Governance
Trainers: Dr Amir Izzuddin & Dr Ghazali Md Nor
- Panel & TPA foundations: strategy, compliance and business value
- Panel management SOP & execution
- Stock flow system and documentation to SOP
- Cold chain management
- Inventory lifecycle, assets, audit and KPI management
DAY 0626 Nov 2026
LinkedIn, Soul & Leadership
Trainer: Al Jazzura
- LinkedIn visibility → authority → growth
- Attract the right patients and build professional credibility
- Create referral partnerships and stand out from other clinics
- Leadership alignment and values-system adoption
- Integrated action plan, implementation commitment and graduation
Trainer Line-upSix specialist trainers aligned to the final programme scope.
Al JazzuraSoul & Leadership · LinkedIn Masterclass
Ashraf IdrisFinance · Human Resources
Syazwan HazimMarketing & Branding
Ilal ArzmanSales Conversion · Client Success Manager, MAFAR Group
Dr Amir IzzuddinPanel & TPA Foundations
Dr Ghazali Md NorStock Management & Cold Chain Governance
Early Commitment
RM12,500
Lowest commitment tier. Limited working allocation: 5 companies.
Pre Launch
RM14,500
Second pricing tier before the programme reaches official fee.
Official Fees
RM17,500
Final official fee for late commitment before programme execution.
| Target Stage | Target | Estimated Revenue |
|---|---|---|
| Early Commitment | 5 × RM12,500 | RM62,500 |
| Pre Launch | 15 × RM14,500 | RM217,500 |
| Official Fees | 10 × RM17,500 | RM175,000 |
| Total Target | 30 companies | RM455,000 |
Revenue projection is not profit. Full delivery costing, trainer, venue, F&B, material and operations must remain visible in management review.
Immediate priority — activate Funnel 1 now. Preparation must be completed in August, full marketing should start by end-August and September is the optimisation window. Delay will reduce the runway to secure the first milestone of 20 companies; the official cohort target remains 30 companies.
Funnel 1 · Direct Landing Page — URGENT
01Database / Paid Ads
02Direct Landing Page
031-to-1 Consult Form
04Consultation — Mohamad Izwan / Harits
05MAP qualification → payment & onboarding
Funnel 2 · Doktor Tanya → MAP
01Webinar registration
02Value-led webinar
031-to-1 consult CTA
04Consultation & qualification
05Channel suitable lead → MAP Cohort 3
Build & Activate
- Direct landing page and 1-to-1 consult flow must go live urgently.
- Prepare tracking, campaign assets, database activation and sales follow-up.
- Asnawi: prioritise MAP in August while still operating in a hybrid role at Mafar Partner.
Full Marketing & Optimisation
- GM + Digital Marketer fully focus on MAP acquisition.
- Scale paid marketing, database activation, retargeting and consultation follow-up.
- September is the main optimisation window; Asnawi shifts to Mafar Academy marketing focus.
20 First · 30 Official
20 companies is the first acquisition milestone. The official cohort target remains 30 companies. Current pipeline is not sufficient, so the full marketing plan cannot be delayed.
Current Participant & PipelinePipeline is still below the number required for the first milestone.
| Category | Name | Company | Remarks |
|---|---|---|---|
| Participant | Dr. Afif | Evencare Service | Paid for the previous cohort; has not joined yet. |
| In Pipeline | Dr Khalisah | — | In pipeline. |
Pipeline health: current numbers are not enough to reach the first 20-company milestone. Activate the full MAP marketing plan immediately and track landing-page leads → consultations → qualified MAP opportunities → seat confirmation.
Operations requirement: a Programme Operations Coordinator is required, tentatively from September–October. MAP operations can remain lean because BACC already provides the venue, technical equipment and catering.
Pre-Programme Operations
- Participant registration coordination.
- Prepare and print participant materials.
- Prepare and print trainer materials.
- Coordinate essential programme documentation and handover.
During Programme · Lean Ops
- Registration / attendance coordination.
- Participant and trainer material distribution.
- Coordinate programme-day requirements only where needed.
- BACC handles available technical equipment and catering infrastructure.
Post-Programme Operations
- Coordinate post-support after programme blocks.
- Maintain implementation follow-up coordination.
- Support reporting, feedback and proof collection.
- Ensure participants are channelled into the agreed post-support rhythm.
Resource FocusSeparate acquisition ownership from lean programme operations.
August · Asnawi
Prioritise MAP marketing activation while still in a hybrid role at Mafar Partner. Main objective: speed up Funnel 1 launch and campaign readiness.
September–October · Marketing
Asnawi shifts to Mafar Academy marketing focus. GM + Digital Marketer maintain concentrated focus on MAP acquisition, optimisation and closing.
September–October · Operations
Programme Operations Coordinator supports registration, printed materials and delivery coordination without duplicating BACC technical or catering functions.
02 Doktor Tanya, MAFAR Jawab Value-led community webinar → 1-to-1 consultation → MAP Cohort 3 pathway
Programme LeadMohamad Izwan
Format60-min live webinar · 45-min speaker sharing + live Q&A
FrequencyWeekly series · August + September
Timing60 minutes · 8.00pm–9.00pm
Webinar Proposition
MAFAR Academy mengumpulkan soalan sebenar doktor sepanjang minggu, menyusun isu mengikut tema dan menjawabnya melalui host atau panel yang sesuai — supaya sesi lebih relevan daripada open Q&A yang bergantung pada soalan spontan.
Community Objective
- Memberi practical value kepada doktor dan clinic community.
- Mendengar pain point, readiness dan jenis sokongan yang diperlukan.
- Membina trust melalui jawapan yang tersusun dan relevant expertise.
- Membantu komuniti faham option yang tersedia jika mahu bergerak bersama MAFAR.
Strategic Commercial Role
Webinar ini ialah top-of-funnel dan trust-building mechanism untuk MAP. Di hujung sesi, peserta yang mahu bincang situasi klinik atau business secara lebih spesifik diarahkan ke borang 1-to-1 consultation, kemudian dikualifikasikan untuk melihat kesesuaian ke MAP Cohort 3.
Positioning
Bukan sekadar webinar percuma atau open Q&A. Ia ialah value-first community session yang membina trust, mengesan intent dan menyediakan conversion pathway yang jelas: webinar → 1-to-1 consultation → qualification → MAP Cohort 3.
Hantar Soalan Untuk Webinar ↗
Soalan dikumpulkan untuk topic selection dan panel preparation. Elakkan patient-identifiable information.
Early conversion signal: sesi 7 August 2026 (Marketing, Mohamad Izwan) telah berjalan dan 1 clinic submitted the 1-to-1 consultation form.
Primary ROI: bukan jumlah registration semata-mata. ROI dilihat pada 1-to-1 consultation enquiries, qualified MAP opportunities, consultation attendance, seat conversion dan MAP-attributed pipeline / revenue.
01Kutip soalan sepanjang minggu
02Kategori dan gabungkan isu yang sama
03Tentukan tema berdasarkan relevance & frequency
04Match speaker ikut expertise
0545-min speaker sharing + live Q&A
06Closing bridge kepada MAP tanpa hard sell
071-to-1 consult form → qualification → MAP follow-up
August 2026 Webinar ScheduleSeries has started. All August sessions run 8.00pm–9.00pm.
| Date | Topic | Speaker | Status / Signal |
|---|---|---|---|
| 7 Aug 2026 | Marketing | Mohamad Izwan | Completed · 1 clinic submitted 1-to-1 consult form |
| 14 Aug 2026 | TBC | Al Jazzura | Scheduled |
| 20 Aug 2026 | Sales | Ilal Arzman Client Success Manager, MAFAR Group | Scheduled |
| 28 Aug 2026 | Operation | Dr. Amir | Scheduled |
September: webinar series repeats in September 2026. Dates are still TBC. The 1-to-1 consultation form remains the conversion bridge toward MAP Cohort 3.
60-Minute Session FormatSpeaker prepares for a 45-minute value segment; MAFAR manages the remaining 15 minutes.
Speaker Responsibility · 45 Minutes
Sharing + live Q&A. The speaker should prepare one clear topic, structured key points, practical examples / situations and be ready to answer relevant live questions within the same 45-minute segment.
MAFAR / Host · Remaining 15 Minutes
Used across the session for opening, speaker introduction, context / transitions, closing recap and the 1-to-1 consultation CTA. Exact minute split can follow the live session needs.
Speaker Preparation Guide
- Define the main problem / topic the session will answer.
- Prepare a clear sequence of key points rather than a broad lecture.
- Bring practical examples, common mistakes or decision points relevant to clinic owners.
- Review submitted questions relevant to the topic before going live.
- Reserve enough flexibility inside the 45 minutes for live Q&A.
Closing Conversion Context
The speaker does not need to hard sell MAP. MAFAR closes the session by inviting doctors who want a deeper discussion about their clinic to submit the 1-to-1 consultation form; suitable leads are then qualified toward MAP.
AwarenessCommunity sees a relevant clinic issue
TrustWebinar demonstrates structured value
IntentDoctor submits 1-to-1 consult form
ConsultTeam understands clinic situation
QualificationAssess suitability for MAP Cohort 3
ROIQualified lead → MAP seat / attributed pipeline
Lead Capture Layers
- Question form: insight, topic selection and speaker preparation.
- Registration data: attendance, reminders and engagement.
- 1-to-1 consultation form: intentional conversion signal after the webinar.
Management KPI
- 1-to-1 consultation form submissions per session
- Qualified MAP opportunity rate
- Consultation booking and show-up rate
- MAP pipeline value generated
- MAP seat conversion and attributed revenue
Current Early Signal
7 August · Marketing · Mohamad Izwan: 1 clinic submitted the 1-to-1 consultation form. Continue tracking whether the lead is qualified and progresses into the MAP pipeline.
Nurture Value
Participants who are not yet suitable or ready for MAP remain in community nurture through future webinar topics and follow-up content. The 1-to-1 form is the intent signal; qualification determines whether they enter the MAP sales pipeline.
Privacy
Tiada nama doktor, klinik atau patient-identifiable information dikumpul dalam anonymous question form.
Expertise
Panel tidak menjawab secara spekulatif di luar kapasiti. Soalan boleh dibawa ke sesi lain bersama expert berkaitan.
Consultation Separation
Borang 1-to-1 consultation ialah borang berasingan dan voluntary. Ia digunakan sebagai conversion signal untuk qualification ke arah MAP; data consultation tidak digunakan untuk mengenal pasti participant yang menghantar soalan.
03 Talking Head Podcast: About Culture Monthly record → edit → post cycle · Working guide led by programme team
Programme LeadAl Jazzura
FormatRecorded talking head
FrequencyMonthly cycle · August–December
TimingRecording schedule by programme team
Strategic Purpose
Membina visible internal culture narrative dan menjadikan pengalaman team sebagai reusable content untuk leadership alignment, employer visibility dan organisational learning.
Working Format
- Recorded conversation bersama MAFAR staff
- 30–60 minute talking-head discussion
- Guided prompts, bukan scripted corporate interview
- Full episode + short-form clips
Points dalam section ini ialah proposed working guide. Final topic, staff selection, production rhythm dan publishing decision tertakluk kepada Al Jazzura dan team yang mengurus programme. Record, edit dan posting diselesaikan dalam bulan yang sama sebelum cycle berikutnya diulang.
Mental Models
Bagaimana team berfikir, membuat keputusan dan memahami standard kerja dalam MAFAR.
Leadership Behaviour
Behaviour yang membina ownership, accountability, learning dan collaboration.
Culture in Practice
Contoh culture yang diterjemahkan kepada daily action, communication dan problem-solving.
01Select theme and staff
02Prepare guided prompts
03Record Monday morning session
04Edit full episode
05Cut short clips
06Publish, amplify and review
Core Outputs
- Recorded conversation(s) for the monthly cycle
- Edited full episode and short clips
- Published content for internal or public channels
- Next month repeats the same production cycle
Suggested Measures
- Episodes completed and published
- Number of usable clips produced
- Staff participation and internal response
- Engagement and strongest recurring themes
04 CME Clinical — Monthly Series Monthly clinical education cycle + physical pilots · August–December 2026
Programme LeadPn. Ester
FormatOnline clinical webinar · Zoom
FrequencyMonthly · August–December
Timing60 minutes per session
Overview & Status
Aug Learning Outcomes
Aug Tentative
Operating Cycle
Partnership & Physical Pilots
Strategic Value
Programme Positioning
Recurring clinical education engine under MAFAR Academy that combines specialist sharing, practical application, case discussion, verified attendance and CPD workflow — with room to expand into selected physical clinical workshops.
Operating Objective
- Run a structured clinical education cycle every month.
- Build recurring professional engagement with doctors and clinic teams.
- Maintain CPD compliance and post-event attendance records.
- Diversify specialist and hospital partners while testing higher programme frequency.
Register CME Clinical August ↗
Enhanced Primary Eye Care at a Glance · 21 August 2026 · 9.00pm–10.00pm · Zoom.
Dr Goh Chon Han · Enhanced Primary Eye Care at a Glance · Zoom · CPD accredited / confirmed.
Dr Ussof Eskaandar bin Mohd Hussain · speaker confirmed. Monthly CME cycle continues with H2 review, sponsorship and audience reporting.
Datin Dr Nur Ashikin binti Ahmad. Continue CPD-led operating cycle and monthly reporting.
Pending confirmation. Monthly CME cycle + H2 review, sponsorship and audience reporting.
Pending confirmation. Monthly CME cycle + H2 closeout, sponsorship and audience reporting.
August strategic work: dedicated CME 2027 planning meeting, hospital-partner diversification and 14 August discussion with SALAM Hospital Shah Alam.
September pipeline: expected discussion with Sunway on a physical CME collaboration while the monthly online CME cycle continues.
Clinical Recognition
- Identify common eye complaints in primary care.
- Differentiate benign, self-limiting conditions from cases requiring specialist input.
- Recognise ocular red flags needing urgent referral.
Applied Management
- Apply updated diabetic eye screening protocols.
- Manage dry eye, conjunctivitis, styes and subconjunctival haemorrhage.
- Use safety-netting advice and appropriate first-line treatment.
Diagnostic & Referral Tools
- Use anterior segment photography and fundus imaging.
- Navigate teleophthalmology and EIRS digital referral pathways.
- Apply clinical reasoning through case discussion.
| Time | Duration | Segment |
|---|---|---|
| 9.00–9.05pm | 5 min | Welcome & Opening Remarks — MAFAR Academy × EyeGP |
| 9.05–9.45pm | 40 min | Lecture — Enhanced Primary Eye Care at a Glance |
| 9.45–9.55pm | 10 min | Interactive Case Discussion |
| 9.55–10.00pm | 5 min | Q&A, CPD Claim Instructions & Closing |
T−6 to T−5Confirm topic, speaker, poster direction and speaker learning outcomes
T−6 to T−5Submit / register CPD documentation
T−4Open registration and start marketing
T−3Database blast, healthcare groups, partner and sponsor activation
T−2Content reinforcement, reminders and audience build-up
T−1Final reminder, speaker brief, slide check and technical rehearsal
Webinar DayRun 60-minute clinical session + verified attendance
T+1 day → T+1 weekAttendance cleaning, CPD process, recap, sponsor report and next-cycle setup
CPD compliance gate: CPD registration cannot be submitted less than one month before the webinar. Operationally, submission should be completed within T−6 to T−5, with T−4 treated as the latest compliance boundary and the point marketing begins.
From August to December, every month carries the same CME cycle together with H2 review, sponsorship tracking and audience reporting. Current-webinar closeout and next-webinar preparation must overlap.
Expand the Specialist & Hospital Pool
Recommendation from the CME meeting: widen the specialist and hospital network so the programme is not overly dependent on Sunway and UiTM specialists. A broader partner pool gives MAFAR Academy more topic options, speaker availability and collaboration formats.
Increase Programme Frequency
The current CME workload is considered manageable, creating room to increase frequency when speaker supply, CPD lead time and audience demand are ready.
SALAM Hospital Shah Alam
- Approached by Mohamad Izwan.
- Can provide specialists for collaboration.
- Open to webinar or physical formats.
- For physical collaboration, SALAM can sponsor meals.
- Discussion scheduled for 14 August 2026.
Next Partner Outreach
Other hospitals have been arranged for outreach by the CME Clinical programme PIC to build a wider specialist pipeline and reduce concentration risk.
Physical Clinical PilotTest demand before scaling the format
Basic Life Support + AED
Target: MAFAR clinics, also open to public registration.
Collaboration: MAFAR Healthcare.
Purpose: test a practical physical clinical workshop format and participation demand.
Paediatric Life Support + Sunathon
Collaboration: Klinik Rakia.
Format: physical clinical programme combining paediatric life support with Sunathon activity.
Status: tentative.
Clinical Programme Demand Survey
A survey has been prepared to identify what programmes MAFAR clinics need and to capture demand signals from external clinics before new programmes are added.
Clinical Credibility
Strengthens MAFAR Academy as a relevant healthcare education platform through expert-led, practical clinical topics and disciplined CPD execution.
Recurring Audience Engine
Creates a recurring reason for doctors, past attendees and healthcare communities to re-engage, while demand data and physical pilots help identify which formats should scale.
Sponsorship & Reporting
Builds partner options across hospitals, specialists and selected sponsors, supported by attendance, audience profile and post-event reporting — while reducing dependence on a small partner pool.
Executive Summary
From ad-hoc activity to one coordinated Academy engine.
July showed that programme ideas alone are not enough. Management visibility now needs clear ownership, sufficient lead time, demand signals, execution readiness and measurable outcomes before a programme is launched or scaled.
PhysicalMAP drives high-value transformation and revenue.
CommunityDoktor Tanya turns real market needs into qualified 1-to-1 consultation opportunities.
CultureAbout Culture turns internal behaviour into visible learning assets.
ClinicalCME builds professional trust while widening hospital partners, testing physical formats and using survey demand to guide expansion.